The Power of Brand Storytelling: How to Connect with Your Audience

The Jam­stack archi­tec­ture is the oppo­site of an “all-in-one” approach. Instead of ask­ing one service/tool to take care of every­thing from man­ag­ing copy to ecom­merce, Jam­stack allows devel­op­ers to appoint expert­ly designed ser­vices for each job and enables them to work togeth­er.

The com­mu­ni­ty of devel­op­ers using the Jam­stack archi­tec­ture is grow­ing rapid­ly. From soft­ware, ecom­merce, and retail, to infor­ma­tion­al web­sites, the com­mu­ni­ty is using the approach in var­i­ous indus­tries for audi­ences into the mil­lions.

Exam­ple: Through­out this arti­cle, let’s use the fic­tion­al retail com­pa­ny Best Fair Trade Cof­fee to illus­trate how Jam­stack would work to build its web­site. The site has an ecom­merce com­po­nent where it sells its prod­ucts online, a blog about cof­fee, and a way to sign up for week­ly news about spe­cials and new cof­fee vari­eties.

It is a long estab­lished fact that a read­er will be dis­tract­ed by the read­able con­tent of a page when look­ing at its lay­out. The point of using Lorem Ipsum is that it has a more-or-less nor­mal dis­tri­b­u­tion of let­ters, as opposed to using­mak­ing it look like read­able Eng­lish.

Con­trary to pop­u­lar belief, Lorem Ipsum is not sim­ply ran­dom text. It has roots in a piece of clas­si­cal Latin lit­er­a­ture from 45 BC, mak­ing it over 2000 years old.Richard McClintock,a Latin pro­fes­sor at Ham­p­den-Syd­ney Col­lege in Vir­ginia.

There are many vari­a­tions of pas­sages of Lorem Ipsum avail­able, but the major­i­ty have suf­fered alter­ation in some form, by inject­ed humour, or ran­domised words which don’t look even slight­ly believ­able. If you are going to use a pas­sage of Lorem Ipsum, you need to be sure there isn’t any­thing embar­rass­ing hid­den.